On September 11, the 18th China International Furniture Fair (FurnitureChina) opened in Shanghai. China International Furniture Fair still maintains a large lineup of exhibitions in the same period of the three places, and the exhibition area of ​​the three places has increased to varying degrees. The 17 official venues of Shanghai New International Expo Center, which showcases civil furniture, office furniture, home accessories, cabinets and traditional furniture, are all in use. Together with 19 outdoor pavilions, the furniture exhibition has once again become a “big Mac†in Shanghai.
The exhibition hall expansion is slightly lower
Furniture companies are steadily winning
The furniture fair that will be held in Shanghai every September is a grand event in the home furnishing industry. The exhibition area is expanded to 750,000 square meters, the scale is 25% larger than last year, and the number of exhibitors has increased by more than 15% to 3,000, ranking among the world's largest furniture fairs. Column. The reporter observed in the field and found that the flow of visitors was slightly less than in previous years.
Affected by the global economic downturn and the European debt crisis, the export-oriented Chinese furniture industry has encountered enormous challenges this year. In the domestic market, due to the regulation of the real estate market, the sales of furniture terminals are slightly weak, and many domestic furniture manufacturers are facing shuffling. . This can be understood as the turmoil of the big environment facing the furniture event.
Exhibition site map
If you don’t advance in troubled times, you will retreat. Even in the current unstable economic situation, there are still busy and unsettled companies that are striving for stability. Li Xilin, general manager of Shanghai Fulju Furniture Co., Ltd. believes that the principle of “selling ice cream in winter†can help enterprises. Clearly understand and judge the flow of costs, so as to more effectively control the cost of the enterprise.
Exhibition site exhibits
Wu Bin, CEO of Shizun Soft-packing Co., said in an interview with SouFun reporter that design furniture companies need both design and landing services, not only providing consumers with simple design, but also providing a series of supporting services. In order to adhere to the original and to consider the market demand, this will enable the design furniture companies to develop in the market for a long time.
It is forbidden to take photos of domestic audiences
The original soil is not yet mature and the design is still strictly protected.
Data map
Almost the same as in previous years, the signs such as “No Photographing†and “Do Not Take Photography†appeared prominently on many booths. Among them, there were many original design home furnishing companies, and some booths were marked with “domestic visitors to make an appointmentâ€. "The words." Original protection, in the Chinese furniture market, is a slogan that has been mentioned for a long time but still cannot be implemented. Plagiarism and copying are common in furniture companies, and the disputes that arise are even more frequent. For the copy, the reporter also saw the “biting teeth†of the design enterprises in the interview process.
Beijing Innovative Furniture Co., Ltd. (hereinafter referred to as “Yinuoweiâ€) launched a “counterfeiting†action at this exhibition. Also participating in the furniture fair, the emergence of Maxdale and the innocent are inextricably linked. It is reported that the dispute between the two companies has been long. As early as 2008, Inovit has used "plagiarism". The crime was brought to the court by Maxwell and won the case.
In an interview with reporters, Innovative President Yang Jianwei said that copying products has a great impact on original companies. Consumers do not have the ability to identify originals and replicas because the appearance of the products is the same. Only after a period of use can the replication be detected. The difference between the product and the original product is ultimately the consumer and the original company.
The two exhibitions are linked to the transformation
Import and export orientation combined with the domestic market
Exhibition site map
It is reported that China International Furniture Fair is held concurrently with the National Exhibition. The National Furniture Fair is hosted by Jisheng Weibang International Furniture Village. This is the second year of the 18th National Furniture Fair in Jisheng Weibang International Furniture Village. The linkage between the two exhibitions marks the overall transformation of China International Furniture Exhibition from the export orientation to the integration of import and export and the domestic domestic market. Enterprises in the furniture village will invite national distributors based in East China to create Shanghai. One of the main destinations for domestic sales orders in the furniture market, and the National Exhibition and Exhibition Center is located in the furniture hypermarket, creating a new model that combines the 365-day retail market with the annual order/exhibition.
From the data of the first half of the year, the gross domestic product (GDP) is still on the rise, and furniture exports are showing signs of recovery. According to the latest statistics of China Furniture Association, from January to July 2012, the total industrial output value of the national furniture industry was 304.041 billion yuan, an increase of 16.35% year-on-year. The output was 375,362,083 pieces, an increase of 1.39% year-on-year, and the export value was 27.508 billion US dollars, up 28.07% year-on-year. The large supply of national policy housing and the increased demand for rigid housing will also inject a booster into the furniture domestic market.
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