Some people on Weibo described the scene of the opening day: "The road of Houjie Furniture Avenue is not blocked, the parking space of Jiahua Hotel is vacant, the number of people at the exhibition is small, and the venue is quiet." However, the exhibitors still Busy, picking up and sending to the same hard work, the assistant to the chairman of the Federal Board of Directors, Zhong Haizhou, even dedicated such a "Feng Yue Po" to all the furniture people who fought in the exhibition and participated in the exhibition: "Before the bed, Mingyue, I am an exhibitor. Mingyue Songzhao, merchants will come. Mingyue total tide students, overtime to three more. Mingyue out of the Tianshan, night to work overtime. The ancients do not see the present month, this month has been Luban. The sea is bright and bright, the recent exhibition is more embarrassing. The moon is falling over the sky, and the K songs are not sleepy. The moon breeze is priceless, and it is cumbersome to catch up with new products. I am afraid that the guests will not come when I am singing the moon. On the moon, the furniture is a bit awkward..."
The famous Dongguan furniture exhibition, which has been around for many years, is like a barometer, reflecting the development pulse of the furniture industry. Although the main exhibition hall has fewer big names, some unnamed brands have appeared on the show, but the exhibitors have spared no effort, such as body painting, bikini bed models, and spokespersons to attract eyeballs. There is also an unknown manufacturer who has displayed a sign saying "Japanese and dogs are not allowed inside" at the entrance of the exhibition hall. Another brand claims to be a fake, and hangs a banner in front of the exhibition hall where the fake object is being smashed: "Treaty integrity, people's rights protection , design copyright, who will be the master!" Just this novel way does not have a lot of applause, but it has attracted a sizzle, "a slap in the face, inferior skills", "speechless marketing, love is not a country, it is eyeballs "When it is shameless and boring to do business with nationalism, if you really want to show it to the Japanese, you should use Japanese" and other comments on Weibo to compete against each other.
Where is the furniture industry going? What should a furniture man do? In the tidal wave of the famous furniture exhibition in Dongguan, in the irrational sales of the furniture exhibition, some people of insight began to think. After more than 20 years of development, many furniture companies have developed rapidly by finding agents to expand the country at the exhibition. Some furniture companies in Guangdong regard the brand as a wholesale business, and they will make a few brands every year. At the exhibition, they will bloom in the country. When the store has more and more, the brand has been dazzling, the furniture factory has a break to grasp the products, hit the brand, the dealers are quiet, strengthen the service, reduce the flicker, it is a matter of urgency.
Some people say that "cold" is the expected result, not necessarily a bad thing. What kind of speed does Chinese furniture need? Some people say that the tide will recede, the glitz will be washed away, the real power will be stronger, and the industry should return to the essential competition. Perhaps the words of Jane's executive director Luo Jiyu are especially worthy of reflection from the furniture: when the industry has become ill, everyone is complaining, complaining, and counting on others, but no one is in action, many bosses don't even have Going into the market, I didn't listen carefully to the voice of the customers, or 5 years later, the battle between Jingdong and Suning was staged in the furniture industry. The bosses felt that they couldn't make a nightclub anymore. It really should be a bit of a real thing.
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