With the raging trend of environmental protection, the health and environmental protection problems on the floor are gradually becoming more and more concerned by consumers. Since bamboo flooring uses natural raw bamboo as the material, the amount of formaldehyde released is relatively higher than other flooring. Low, so bamboo flooring gradually got rid of the image of "unknown" in the country, and began to be concerned by everyone. Many people in the industry believe that the consumption of bamboo flooring in China will be on a higher level.
With the raging trend of environmental protection, the health and environmental protection problems on the floor are gradually becoming more and more concerned by consumers. Since bamboo flooring uses natural raw bamboo as the material, the amount of formaldehyde released is relatively higher than other flooring. Low, so bamboo flooring gradually got rid of the image of "unknown" in the country, and began to be concerned by everyone. Many people in the industry believe that the consumption of bamboo flooring in China will be on a higher level.
The deep roots of bamboo culture
China is an ancient country of world civilization and the birthplace of traditional bamboo culture. After studying the history of Chinese science in depth, the famous British scholar Joseph Needham even thought that East Asian civilization was a bamboo civilization. Although we can't fully agree with this point of view, since ancient times, bamboo has become one of the many symbols of Chinese gentlemen. It is a model of Chinese people's favorite elegant plants, and has been widely applied to elegant art by literati.
In recent years, China has attached more importance to traditional culture and increased the promotion and promotion of traditional culture. With the enhancement of China's national strength and the improvement of its international status, the influence of Eastern culture, especially Chinese culture, has gradually increased. As a synonym for noble elegance, bamboo culture is not only loved by cultural people, but its environmental protection has also attracted widespread attention from consumers. Bamboo flooring will most likely become a new fashion hotspot for consumers to pursue. Bamboo flooring companies, if they do not take advantage of this opportunity to build and publicize their own brands, so that they miss out on opportunities, they will sigh.
Bamboo flooring to seize the opportunity is the key
In the face of competition from domestic counterparts, the days of a large number of bamboo flooring manufacturers exporting to domestic sales are actually not good. The emergence of new products and technologies in the bamboo flooring industry, high-margin brand operation and bamboo culture brand are the three major opportunities for bamboo flooring to re-launch the domestic flooring market, and also three new selling points.
According to incomplete statistics, the sales of bamboo flooring in China are still stagnant, equivalent to only one-tenth of the wood flooring market, and the sales volume is quite sluggish. Today, when consumers pay great attention to the concept of environmental protection, this situation must have its internal factors. In the face of fierce competition in the domestic flooring industry, in order to win the favor of consumers, how to grasp the turning point of Chinese bamboo flooring has become an urgent and critical issue.
In the past, bamboo flooring was unstable due to its unstable performance. In the northern heating room, the product was easy to crack and deform, and its applicability was relatively poor. In the south, it was more prone to decay and insects than the wooden floor. Therefore, it has always occupied a small share in the domestic market. However, with the emergence of new technology heavy bamboo flooring, the technology and performance of bamboo flooring products have been improved in all aspects, and it has been able to compete with solid wood flooring.
Bamboo flooring development advantages
The high-density heavy bamboo mainly uses the renewable resource bamboo as the raw material, replacing the traditional production method using wood as raw material. The utilization rate of bamboo is more than 90%, which is almost twice the utilization rate of the traditional floor production method, and China's There are also relatively many resources of bamboo, which can reduce costs while sustainable production, and can effectively protect the environment, and can develop rapidly without excessive consumption of natural resources.
Because the heavy bamboo flooring products are more stable and durable than before, the applicable surface and applicable area are also more extensive, and the performance and application range have surpassed the ordinary bamboo flooring, thus changing the competitive disadvantage position of the bamboo flooring, making the heavy bamboo flooring The performance has been comparable to that of solid wood flooring, and there is even a tendency to go beyond the latter.
China's bamboo resources area and output rank first in the world. The world's bamboo has the best performance, and about 90% of the most valuable bamboo is distributed in China. Although the domestic bamboo flooring industry is still a large number of small and medium-sized enterprises, most of them have not yet formed a mature brand system, but the current market and technology pattern is actually a bamboo flooring enterprise with considerable product, capital and resource strength. opportunity. In addition, the market turning point of bamboo flooring has arrived, and people in the industry have now generally believed that bamboo flooring will usher in the moment when corporate brands are deepened and popular.
Bamboo flooring development disadvantage
The gross profit margin of the ordinary decorative building materials industry is generally about 40%, and the gross profit of the wood flooring industry is more than 30%, but the gross profit margin in the domestic bamboo flooring industry is only 20% or even lower, which means that most bamboo flooring products are invested. The market can only maintain the balance of payments, and the company basically has no more funds for brand building and market promotion.
According to the 5%-8% logistics cost of the building materials industry, 8%-10% of the necessary marketing expenses, 15%-20% of the sales expenses and dealers' year-end rebates, most bamboo flooring companies should Brand promotion basically faces the situation of loss. However, without market promotion, it is difficult to guide consumers, which will affect the sales of bamboo flooring. Whether it is willing to lose money or not, it has become a difficult choice for many bamboo flooring companies.
the pp case use to pack the cd-r,dvd-r and others ,it is ok and good
pp case ,pp box ,pp cover
Shantou Yupeng Cdian Industry Co.LTD , https://www.headsetswireless.com