New beverage packaging market, new materials, new equipment

The reporter visited the supermarket and found that various beverage modeling designs, such as boots, beer bottles, and wishing bottles, competed with each other and made people dizzying. Affected by the increasing convergence of tastes and varieties, “transposing” sales has become an important competitive tool for many beverage brands.

Bottle design "flowers bloom"

Recently, a “Unifresh exotic fruit juice” declared to be “Hong Kong imported” landed on the mainland supermarket. It was because of its appearance resembling a brand of shampoo. It attracted numerous eyeballs. Although the price was as high as 15 yuan, it still attracted many early adopters.

The reporter saw that the juice drink named Unifresh was a long, oval shape with a large cap that at first glance looked like a shampoo. “This is a drink that has just been introduced from Hong Kong.” Miss Wang, a salesperson, introduced to the reporter that it was made using the original pressed press. Vitamin C, E, and A, which are rich in vitamins, can beautify the skin, while carnitine can be decomposed. Excess fat has been very popular with consumers since entering the market. However, Chang Yanlin said that this beverage does not have a special taste and there is no special feeling after drinking it. "Buy it is mainly to run its unique shape design to look at attractive." Chang Yanlin said.

Since then, the reporter visited the Beijing Wal-Mart Xuanwumen and Carrefour Guangqumen stores, including 10 categories of carbonated drinks, fruit juices, vegetable juices, milk-containing drinks, plant protein drinks, bottled drinking water, tea drinks, special-purpose beverages, and solid beverages. In the products, various kinds of novelty-packed beverages such as boots, floating bottles, and waterdrops are available, making people dazzled.

In stark contrast to traditional cylinders and quadrilaterals, in addition to the use of three circular rings in the upper part of the bottle, the “pulsation” functional drinks and Nongfu Springs, which have long been used in the lower part of the hexagon, have invited British design companies to measure their volume. In addition to the “Oriental Leaves” of the wide-mouth bottle designed by the body, Kunlun Mountain Mineral Water Co., Ltd.’s slender bottleneck Kunlun Mountain’s high-end mineral water and the water-drop shaped Huiyuan mineral water all make people feel refreshed.

The “extreme” cola of a Pepsi Beer iron bottle attracted the attention of reporters. The bottle's pure black background covered the bottle cap to the bottom of the bottle, giving a sense of depth and elegance. Simple beauty. The brand promoter Miss Li told reporters that the packaging material used is an environmentally friendly PET bottle or aluminum can.

“The market situation of carbonated soft drinks in the past two years is not optimistic, and we will strive to attract new consumers by styling and designing.” Miss Li said, however, as far as the entire beverage market is concerned, the innovation of beverage packaging has become almost the same for all companies. consensus.

New environmentally-friendly materials boosted the beverage packaging format. With the refinement and subdivision of beverage products, a diversified pattern has emerged. It is no longer confined to glass containers, metals, plastics, paper, and various types of new environmentally-friendly materials. On the packaging of beverages, the domestic beverage packaging industry has also become increasingly colorful.

Driven by technological progress in recent years, the food industry has noticeably increased its emphasis on renewable packaging materials. The survey shows that, based on the recyclability of paperboard, consumers still think that the paper box is the most environmentally friendly packaging. At the same time, more than half of consumers believe that the use of biomass plastics will further improve the environmental performance of carton packaging. At present, the global food industry has adopted biomass plastics as an important environmental trend for the development of future beverage packaging.

In the future beverage packaging market, the unique advantages of low consumption of raw materials, low cost, and ease of portability will determine that beverage packaging must be continuously improved in technology, so as to closely follow the pace of beverage development, using cans or glass as a packaging material for beer, Red wine, white wine, coffee, honey and carbonated beverages and other beverages, with the continuous improvement of functional films, plastic flexible packaging replacement of bottled containers and widely used is an inevitable trend. The greening of packaging materials and production processes indicates that solvent-free composites and extruded composite multi-layer co-extruded functional films will find more applications in beverage packaging.

Since 2011, Tetra Pak has made continuous breakthroughs in the development of fully recyclable packaging, and has launched a number of biomass plastic lids. In 2012, Tetra Pak used bio-plastics to open the lid has reached 610 million packs worldwide. In 2013, Tetra Pak signed an agreement with Braskem, the largest manufacturer of thermoplastic resins in the Americas, to purchase the company's sugar cane-based biomass low-density polyethylene (LDPE) for the production of more environmentally friendly liquid food packaging.

Beverage packaging machinery to force At present, with the continuous increase in the food industry, the packaging industry has become a trend, and now in the market, a variety of packaging products, different performance, each with a variety of functions. To better regulate the beverage production line and better reflect the issue of food safety production, the emergence of beverage packaging machinery should promptly make many manufacturers shine and also add a new color to the development of the packaging industry.

The continuous subdivision of beverage malls also puts more and more demand on beverage machinery. Beverage machinery is a mechanical device used to make a variety of beverages. It is usually composed of many machines to produce various beverages, such as water treatment equipment, bottle rinsing machines, filling machines, sealing machines, sterilization equipments and so on. Beverage machinery has been accompanied by the development of the beverage industry, and it has been developed along with the development of the soft drink industry.

The demand for high-speed packaging machines must be related to the previous process. There is no need to transfer links and control linkages. The entire production line should be placed in reverse order according to the production and packaging process, and the sequence should be shut down. For example, the cold filling production line takes the initiative to go online from the plastic raw material to the beverage filling, and the large-scale packaging yard is actively carried out in the closed workshop.

It is estimated that the market value of global beverage packaging in 2017 will reach 118.8 billion U.S. dollars. At present, the United States, Europe and the Asia-Pacific region still account for the largest share of the global beverage packaging market. With rising income levels and changes in consumer lifestyles, the demand for beverage packaging will grow rapidly. The Asia-Pacific region, especially China and India, will continue to increase beverage consumption, which will provide beverage packaging manufacturers with greater market growth opportunities.

Beverage packaging is enriched into development trends. “In addition to traditional food protection and convenient storage operations, the promotion of brand image and promotion of sales has also become an important goal of beverage packaging.” September 17, Secretary of the Shanghai Beverage Industry Association Cheng Jie The reporter told reporters that as competition in the beverage market matures, the enrichment of beverage packaging has also become a predictable trend.

Some sell Meng, some play "little fresh", some simple lines, there is more "high-end atmosphere on the grade." Although consumers are strongly encouraged in appearance design, these “varying” beverages are mostly stable in price, generally between 1.5 yuan and 4 yuan.

A bottle of Huiyuan 500ml water bottle price of only 2.9 yuan, and a declaration of the "sugar-free" Pepsi beer iron bottle "extreme" Cola price as long as 2.7 yuan, with the same capacity, traditional packaging of similar drinks for sale The price is not much different.

With the rapid development of the beverage market, the beverage packaging industry has also become increasingly prosperous, exquisite fashion and high quality packaging, which has become one of the important factors affecting beverage sales. Nongfu Springs has publicly stated that China has a huge consumer market for tea beverages, but most similar products now have similar packaging images. "Oriental Leaves" was asked to design a brand-new and creative packaging image to help Nongfu Spring Tea beverage stand out.

After 30 years of rapid development, the products in the beverage market are increasingly homogenous. When the physical properties of competitors' products are difficult to distinguish, the beverage competition has gone from a single product competition to a personalized brand competition. In the stage. “Packaging is also a reflection of product cultural positioning to a certain extent. Packaging with design creativity and cultural connotation can greatly enhance the attractiveness and competitiveness of products.” Cheng Jie said that special attention should be paid to young people. The beverage market has brought the colors of fashion consumption. Young people are pursuing new standards, highlighting and strengthening individual styles, all of which require companies to realize their distinctive and unique product packaging impressions. Therefore, the outsourcing design and manufacturing of products is undoubtedly the competition of beverages. One of the necessary means.