Do you still remember the fruit ninja? A very popular game, Cut Watermelon, and an angry bird, can be said to be popular all over the world. Although this game is now down, but the scene still remains In our hearts, today the Fruit Ninja has a plush toy, and such memories appear again in front of our eyes.
According to foreign media reports, Australian game developer Halfbrick started selling plush toys based on the characters in its popular mobile game "Fruit Ninja".
First develop a successful mobile game, and then launch related plush toys, this is the latest profit model of many game developers. The first to adopt this profit model was the developer of "Angry Bird" Rovio. Now many mobile game developers have begun to follow suit. For example, ZeptoLab is also selling plush toys based on the characters in its "cut the rope" game.
Although Rovio has done a good job in cross-branding, it is unclear whether consumers will lose interest in Rovio's products when other game developers join.
However, if the entertainment industry is the vane of plush toy sales, then many brands have already succeeded in selling physical goods.
The choices facing "Fruit Ninja" are now quite limited. Halfbrick only launched two plush toys, one was Mr. Grey Hair wearing a kimono and flip-flops, and the other was a watermelon that had been cut in half.
Halfbrick launched its own Fruit Ninja store in collaboration with branded goods company ToyFoundry, and today began selling plush toys. Mr. Grey Hair ’s toys cost $ 16, and Watermelon toys cost $ 15. If you buy both, you can get $ 1 cheaper.
In addition to launching the Fruit Ninja Store, Halfbrick will continue to develop other games. It is reported that it has received a US $ 3 million investment from the New South Whales Interactive Media Fund in Australia and plans to establish a new studio.
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