"Bugufeifei advised early ploughing, and the spring simmered in the early Qing dynasty." Now it is time for the busy season of sowing and breeding, and the countryside is full of hot scenes of rushing into the spring. In the busy season, the villagers in the village’s old grocery store have more frequent entry and exit. In addition to the daily payment of mobile phone recharge, water and electricity coal payment, etc., it is more to check the balance of the agriculture-related subsidies and the transfer of foreign migrant children’s accounts. In other cases, some small cash is used to purchase agricultural fertilizers such as seed fertilizers, and it is not for the busy spring farming.
"Old Chen, help me get some money." Villager Chen Hongyan waved the bank card to the store, swiped the card, entered the amount, password, confirmation, a minute of effort, completed the withdrawal procedure on the POS machine, Chen Hongyan from Lao Chen took over 300 yuan in cash and handed over the cost of just buying fertilizer.
This is the scene of the UnionPay Business “Full People Pay†agricultural assistance service point in Baicaiping Village, Luhe Township, Huidong County, Sichuan Province. In the past, villagers bought agricultural materials such as agricultural tools, seeds, and fertilizers. They were inseparable from cash. They often rushed to and from banks for cashing for more than a dozen miles. They not only spent money, but also had to wait for half a day. Long queues. "Like this kind of spring ploughing, there are not enough people in the field. How can I spend time and effort to run the town in order to get such a little money?" Chen Hongyan said with emotion.
Since the establishment of the “People's Payment†to help farmers to withdraw money from Baicaoping Village, it has been like having a “bank at homeâ€, which has really solved the troubles of villagers' withdrawal and won valuable time for spring farming. It is understood that UnionPay has set up such a “full-paying†agricultural aid withdrawal service in many cities in Sichuan, and it is placed in rural areas where the local financial infrastructure is the weakest and the financial services are the most deficient. According to the needs of the villagers, the agricultural support service points are also actively trying to provide some special services, such as agricultural product ordering, agricultural product purchase and payment. In some areas, UnionPay business staff has contacted a number of large-scale fertilizer companies, seed companies and other agricultural suppliers. Villagers can register and order the required agricultural products at the service points according to their actual needs, and use the “full payment†bill. No. payment function, the order information is generated at the service point "full payment" POS machine to generate the corresponding bill number, the villagers can directly pay the corresponding card on the spot by bank card. The agricultural resource supplier will arrange the delivery in time after receiving the order form provided by the service point, and the villager can collect the ordered agricultural product from the service point. The one-stop simple operation not only allows the agricultural suppliers to deliver goods on demand, but also directly saves the villagers the trouble of withdrawing cash for consumption, experiencing the convenience of bank card payment, and more importantly, busy farming for the farmers. Save manpower and time.
In Yunnan, a tea garden famous for its rich tea production, every spring from March to April, local tea merchants flocked to buy tea. The average price of some spring tea has now exceeded 5,000 yuan/kg. The tea produced by the millennial ancient tea tree is more It is up to more than 10,000 yuan per kilogram. Due to the high purchase amount, the traffic on the mountain is extremely inconvenient. Whether it is the tea merchant who purchases tea or the only local village bank in the local area, it is unable to meet the demand for large amounts of cash during tea collection. Through the “All-People Paying†agricultural support service set up by UnionPay Business, tea farmers and tea merchants can complete the purchase payment by using POS machine to swipe the card, which not only improves the transaction efficiency, solves the difficulty of cash shortage, but also enables the local tea farmers to establish a bank. Card usage habits. At present, many villagers not only accept POS bank card payment, but also show strong interest in emerging payment methods such as online payment. It is understood that the villagers have already completed transactions with tea merchants through online payment.
In Inner Mongolia, which is famous for its vast grassland, UnionPay has already combined the offline “People's Pay†agricultural donation point with mobile payment and Internet e-commerce, not only for the acquisition of grain, livestock products and agricultural and sideline products. The payment transaction between the broker and the grower provides the payment service, and also builds the “All Card Wantong Sannong Store†website and the WeChat subscription number, which are specially used for marketing the cash withdrawal point, and opens for each farmer’s withdrawal point. Online shop, introduction of goods, publicity acceptance point to help farmers withdraw money business, release of the acceptance point of agriculture and animal husbandry, agriculture and animal husbandry products purchase and sales information, etc., the villagers do not leave the village, in the "full payment" to help farmers withdrawal service points, mobile phones and the Internet It can handle the business of checking, taking, transferring, consuming and selling bank cards.
These UnionPay businesses, which are located in rural grocery stores, agricultural resources stations, supply and marketing cooperatives, village committees, etc., have alleviated the current restrictions on rural banking outlets, self-service cash withdrawal machines, and single payment channels. The villagers can really feel the convenience of on-demand and credit card payment, and let the villagers have no worries during this busy season, becoming a beautiful landscape in the countryside. At the end of 2013, UnionPay Business has set up 18,000 in rural areas across the country, which not only promotes the “zero distance†of helping farmers to withdraw money, but also enables hydropower coal payment and mobile phone recharge. Credit card reimbursement, airline ticket ordering, hotel reservations, etc. It is understood that UnionPay's newly launched "easy POS" card-based terminal based on the mobile phone client "full payment" can cover all kinds of mobile payment needs such as collection and payment, and provides for the implementation of local agricultural support policies. The wider application space has also added to the era of the mobile Internet in rural areas.
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