"Now there are fewer and fewer traditional stationery in the market, creative stationery is very popular, this is the development trend of the stationery industry." Li Youhuan, vice chairman of Ningbo Stationery Industry Association and general manager of Ningbo Dona Stationery Co., Ltd. said.
The creation of creative stationery is obvious to everyone. When we visit the stationery market, we can easily find banana-shaped erasers, tennis racket-shaped correction tapes, syringe shapes ... Open various online stores, and full-screen Japanese and Korean stationery and creative stationery are also being consumed. The author declares the mainstream trend of the market. Unlike the overwhelming creative stationery, simple and traditional stationery products have been rare in recent years.
"The stationery industry is a 'big market for small products'. The profits are very thin. The exchange rate fluctuations and the rising labor costs have caused no small impact on the stationery industry. Therefore, the stationery industry in Ningbo must break the tradition and catch the wings of industrial design." , Increase the added value of stationery products. "Wang Yong, Secretary-General of Ningbo Stationery Industry Association said," Without creative products, it is difficult to attract attention, and the price cannot be sold. With good creative products, even if the price is higher, the sales volume is higher. well."
Driven by market rules, Ningbo stationery companies are striding into the creative design industry, realizing the transformation and upgrading from simple processing and manufacturing to creative design-driven. At present, Ningbo stationery industry has 10 high-tech enterprises and 7 entrepreneurship and innovation demonstration enterprises. Leading companies such as Beifa, Guangbo, Deli, Chenglu, Jellis, Kangda, etc. have all taken creative design as their sustainable development. * Important support. Creative design has also been integrated into Ningbo stationery manufacturing enterprises. It is estimated that the current cost of creative design invested by Ningbo stationery enterprises accounts for 5% to 8% of the annual output value of the stationery industry.
Wang Yong said that the stationery industry is Ningbo's dominant industry. As early as 2005, "China's stationery capital" fell into Ningbo. According to the “12th Five-Year†development plan of the stationery industry in Ningbo, the total sales of Ningbo stationery products will reach 100 billion yuan in 2015, and Ningbo stationery products account for more than 10% of the global stationery market.
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