In 1860, American Emerson and a book called Life Guide, an earlier book on the packaging of goods. In this book, he mentioned that at the time merchants had noticed that there was a problem of damage to the goods during the transportation process. Therefore, a package that functions to protect the safety of the goods was created. In fact, as early as the middle of the eighteenth century, the packaging of high-end goods had already taken shape, but its packaging function was basically focused on the issue of transportation. At that time, although the retail packaging of fragile goods had sporadically emerged, its level was still at a naive stage.
When the problem of transport packaging is solved, producers and distributors are no longer concerned with the efficiency of transportation. A new idea has begun to dominate the sale of commodities: the function of commodity packaging. In addition to the function of protecting the product from packaging, two other functions have been recognized at the time, namely, beautifying appearance and facilitating distribution. Although people have also made initial attempts in these two aspects, their packaging design is still in the "primitive" state, and the individuality of the design has not yet been revealed. It is usually stereotyped.
In the early 19th century, manufacturer packaging was not yet available, and they were the most skilled in the use of their own packaging paper and paper ropes. At this time, the packaging obviously did not have the functions of future packaging. At the time, grocers often falsified or falsified food, and were accused of this. In order to avoid the above problem, a manufacturer named John Hornyman packed the mixed tea at the factory and printed his name and address on the package. He also marked "Pure Blended Tea." Wording. This is the beginning of manufacturer's packaging.
The appearance of manufacturer packaging can be said to be a revolution in business. It has played a prelude to modern business. It narrows the distance between buyers and sellers; it avoids retailers' "re-engineering" of quality during sales - adulteration, and "control" of quantity - both short and heavy; it can also buy large quantities directly. The advantages are passed on to consumers. Manufacturers and consumers can be in direct contact to avoid friction between buyers and sellers. Although there are many advantages for manufacturers' packaging, the initial promotion is very difficult because grocers are reluctant to retail such goods. Such prepackaged goods reduce the profits obtained in retail sales. In the era of grocery stores as important sales channels, the demand for cartons has gradually increased. In the sales of some commodities, the replacement of packaging paper with cartons is the key to reducing the cost of the cartons and ensuring a sufficient amount of production. People realize that a complete box can be made by cutting and folding a cardboard. It is both quick and easy to lay flat and takes up less space before it is formed. This method first appeared in the United States in 850, and the trend of commercial development determined its important role in the packaging industry, especially after the rise of the cigarette industry.
With the improvement of merchandise printing, the skills of commercial carvers have also improved. By the 1850s, color printing was promoted, and in the following 30 years, it greatly promoted the rapid and widespread development of packaging design. In particular, the design of spirits, cigarettes, flavorings, cosmetics, and pharmaceuticals has made remarkable achievements. Many world famous brands appeared for the first time in this period, such as Bass (1855), Guinns (1862), Martell (1844) and Henness (1860). .
The Victorian design is usually full of emotions and colors, but it is light, tedious, and tricky. People talk about the art and design of this era are often associated with "Baroque", which makes sense. Not only because of their similar styles, but more importantly, both eras have concentrated on the purpose of serving the upper class nobles. The Victorian design was luxurious and splendid. At the time, it was pleasing on the shelf. It was a delight for other supplies such as laundry soap and alkali salts, which provided a reference for the future development of packaging design. . Because, strong visual impact is the premise to induce shopping desire. The packaging of drugs in this period was contrasted with other designs. The true colors were single, white labels, and black-and-white printing. This traditional design "style" still affects the packaging design of pharmaceuticals.
It was not until the second half of the 19th century that manufacturers' packaging became commonplace. Well-designed packaging has been neatly arranged on the store shelves, so that the exquisite packaging becomes a commodity. His own silent salesman. The economic development is so fast that, as a packaging medium for the market, the content it contains can create a commercial miracle: shoppers will “grind†and dialogue with the packaging in the market, and even negotiate with it to determine the object of purchase. If Maluhan's motto, "media is information," is established, then it can be said in the promotion of "packaging that product."
From the end of the 19th century to the beginning of the 20th century, as manufacturers watched more and more products on the market, they established a profound impression on each product in the minds of consumers and established the sense of presence and impression of trademarks. Business competition is particularly important. Vendors advertise through newspapers, magazines, and posters. Since then, commercial advertisements with modern significance have been born. The brand became important and welcoming, and even became an old friend of the shopper. The series of household detergents greatly enhances the efficiency of laundry. Many new fast-food nutritious foods can be simply cooked. Kroger's oatmeal--"30-second breakfast" is one of the most famous brands retained so far. This kind of product image created through promotional publicity, typical of packaging design, and disseminated through the media constitutes a visual symbol of trust in consumers.
When the 20th century came, there was a considerable art deco movement in the European continent and the United States. This was a very important and influential formalist movement in the design, the Art Nouveau movement. Under the influence of this movement, packaging design swept across the tedious Victorian style of 19th-century diffuse Europe, and sought to absorb nutrition from natural and oriental art, especially plant pattern and animal patterns. This is the main form of packaging design during this period. Less use of straight lines, advocates centering on organic curves.
At this stage, early packaging began to look dated, and manufacturers faced a difficult problem. Those brands that have already been established are very familiar to the public. In addition, many years of commercial cultivation should be replaced. In many packaging examples, the design style begins to appear subtle. , but it will not cause consumers to have doubts about their inherent qualities. This design gradient is commendable. Because it takes care of both cultural and business aspects.
After the 1930s, Europe and the United States had specialized design teams in enterprises. Design has become an inseparable and important link in social production activities. Due to industrialized production, the prices of products have fallen sharply, and design is no longer a matter that only a few elites can enjoy. With the development of large industries, design has entered millions of households and become an integral part of people's daily lives. People have increasingly obvious requirements for the design style, which is one of the important characteristics of the consumer society after its formation. After the end of the Second World War, the design of internationalism became the main style of design in continental Europe and the United States. The internationalist design movement became popular in the 50s, 60s, and 70s. As far as graphic design is concerned, the 50-year self-selected market was born, and the design is more pursuing of simplicity and eye-catching. The internationalist design is characterized by simple forms, anti-decorative, functional, systematic, and rational. The packaging design during this period was simple and bright, highly functional and unhumanized. This style adapts to the rapid development of the economy and is more easily matched by the increasingly frequent international business community. To adapt to change is the best design method in international economic development.
Over the past 100 years, many housewives have been doing homework, time-consuming and tedious chores, which have been reduced or replaced by machinery. Fast detergents, polishes, and cleaning agents allow the utensils and appliances to be quickly cleaned and polished, and the convenience foods can be immediately cooked in a microwave oven. Western society has generally entered the advanced stage. The products are unprecedentedly rich, and disposable products have increased. In the past, what was considered expensive was turned into waste after use. The widespread use of polyethylene materials made the products cheaper and more common. A large number of consumer goods prompted people to pay attention to the sales activities of the goods and had a huge market demand for packaging design. People's demands for design change with each passing day, and the style of internationalism design is obsolete and obsolete. Some designers have begun to pursue a decorative, changing, and human-friendly form.
In the 1980s, the Americans led a Renaissance in packaging design. The change of modern design is more intense than ever. New design styles emerge in an endless stream, but they are basically adjustments, additions, improvements, and developments to previous designs.
When humans entered the 1990s, the high-tech era came along. At this time, people generally realized that the environment on which their development depends is important. Under the impetus of a wave of environmental protection, the concept of advocating natural, primitive, and healthy people is deeply rooted in people's minds. Packaging design under the domination of this idea, to the "lightweight", "small volume" direction. Its functions are not limited to the elements that can accommodate, protect, promote, and cost, but also begin to advocate a new concept of the “green packaging†consumer market, and make products and packaging materials develop in the direction of “no pollutionâ€. Therefore, environmental protection design that not only saves natural resources but also does not damage the ecological environment has become a new orientation for packaging design in the 1990s.
When the problem of transport packaging is solved, producers and distributors are no longer concerned with the efficiency of transportation. A new idea has begun to dominate the sale of commodities: the function of commodity packaging. In addition to the function of protecting the product from packaging, two other functions have been recognized at the time, namely, beautifying appearance and facilitating distribution. Although people have also made initial attempts in these two aspects, their packaging design is still in the "primitive" state, and the individuality of the design has not yet been revealed. It is usually stereotyped.
In the early 19th century, manufacturer packaging was not yet available, and they were the most skilled in the use of their own packaging paper and paper ropes. At this time, the packaging obviously did not have the functions of future packaging. At the time, grocers often falsified or falsified food, and were accused of this. In order to avoid the above problem, a manufacturer named John Hornyman packed the mixed tea at the factory and printed his name and address on the package. He also marked "Pure Blended Tea." Wording. This is the beginning of manufacturer's packaging.
The appearance of manufacturer packaging can be said to be a revolution in business. It has played a prelude to modern business. It narrows the distance between buyers and sellers; it avoids retailers' "re-engineering" of quality during sales - adulteration, and "control" of quantity - both short and heavy; it can also buy large quantities directly. The advantages are passed on to consumers. Manufacturers and consumers can be in direct contact to avoid friction between buyers and sellers. Although there are many advantages for manufacturers' packaging, the initial promotion is very difficult because grocers are reluctant to retail such goods. Such prepackaged goods reduce the profits obtained in retail sales. In the era of grocery stores as important sales channels, the demand for cartons has gradually increased. In the sales of some commodities, the replacement of packaging paper with cartons is the key to reducing the cost of the cartons and ensuring a sufficient amount of production. People realize that a complete box can be made by cutting and folding a cardboard. It is both quick and easy to lay flat and takes up less space before it is formed. This method first appeared in the United States in 850, and the trend of commercial development determined its important role in the packaging industry, especially after the rise of the cigarette industry.
With the improvement of merchandise printing, the skills of commercial carvers have also improved. By the 1850s, color printing was promoted, and in the following 30 years, it greatly promoted the rapid and widespread development of packaging design. In particular, the design of spirits, cigarettes, flavorings, cosmetics, and pharmaceuticals has made remarkable achievements. Many world famous brands appeared for the first time in this period, such as Bass (1855), Guinns (1862), Martell (1844) and Henness (1860). .
The Victorian design is usually full of emotions and colors, but it is light, tedious, and tricky. People talk about the art and design of this era are often associated with "Baroque", which makes sense. Not only because of their similar styles, but more importantly, both eras have concentrated on the purpose of serving the upper class nobles. The Victorian design was luxurious and splendid. At the time, it was pleasing on the shelf. It was a delight for other supplies such as laundry soap and alkali salts, which provided a reference for the future development of packaging design. . Because, strong visual impact is the premise to induce shopping desire. The packaging of drugs in this period was contrasted with other designs. The true colors were single, white labels, and black-and-white printing. This traditional design "style" still affects the packaging design of pharmaceuticals.
It was not until the second half of the 19th century that manufacturers' packaging became commonplace. Well-designed packaging has been neatly arranged on the store shelves, so that the exquisite packaging becomes a commodity. His own silent salesman. The economic development is so fast that, as a packaging medium for the market, the content it contains can create a commercial miracle: shoppers will “grind†and dialogue with the packaging in the market, and even negotiate with it to determine the object of purchase. If Maluhan's motto, "media is information," is established, then it can be said in the promotion of "packaging that product."
From the end of the 19th century to the beginning of the 20th century, as manufacturers watched more and more products on the market, they established a profound impression on each product in the minds of consumers and established the sense of presence and impression of trademarks. Business competition is particularly important. Vendors advertise through newspapers, magazines, and posters. Since then, commercial advertisements with modern significance have been born. The brand became important and welcoming, and even became an old friend of the shopper. The series of household detergents greatly enhances the efficiency of laundry. Many new fast-food nutritious foods can be simply cooked. Kroger's oatmeal--"30-second breakfast" is one of the most famous brands retained so far. This kind of product image created through promotional publicity, typical of packaging design, and disseminated through the media constitutes a visual symbol of trust in consumers.
When the 20th century came, there was a considerable art deco movement in the European continent and the United States. This was a very important and influential formalist movement in the design, the Art Nouveau movement. Under the influence of this movement, packaging design swept across the tedious Victorian style of 19th-century diffuse Europe, and sought to absorb nutrition from natural and oriental art, especially plant pattern and animal patterns. This is the main form of packaging design during this period. Less use of straight lines, advocates centering on organic curves.
At this stage, early packaging began to look dated, and manufacturers faced a difficult problem. Those brands that have already been established are very familiar to the public. In addition, many years of commercial cultivation should be replaced. In many packaging examples, the design style begins to appear subtle. , but it will not cause consumers to have doubts about their inherent qualities. This design gradient is commendable. Because it takes care of both cultural and business aspects.
After the 1930s, Europe and the United States had specialized design teams in enterprises. Design has become an inseparable and important link in social production activities. Due to industrialized production, the prices of products have fallen sharply, and design is no longer a matter that only a few elites can enjoy. With the development of large industries, design has entered millions of households and become an integral part of people's daily lives. People have increasingly obvious requirements for the design style, which is one of the important characteristics of the consumer society after its formation. After the end of the Second World War, the design of internationalism became the main style of design in continental Europe and the United States. The internationalist design movement became popular in the 50s, 60s, and 70s. As far as graphic design is concerned, the 50-year self-selected market was born, and the design is more pursuing of simplicity and eye-catching. The internationalist design is characterized by simple forms, anti-decorative, functional, systematic, and rational. The packaging design during this period was simple and bright, highly functional and unhumanized. This style adapts to the rapid development of the economy and is more easily matched by the increasingly frequent international business community. To adapt to change is the best design method in international economic development.
Over the past 100 years, many housewives have been doing homework, time-consuming and tedious chores, which have been reduced or replaced by machinery. Fast detergents, polishes, and cleaning agents allow the utensils and appliances to be quickly cleaned and polished, and the convenience foods can be immediately cooked in a microwave oven. Western society has generally entered the advanced stage. The products are unprecedentedly rich, and disposable products have increased. In the past, what was considered expensive was turned into waste after use. The widespread use of polyethylene materials made the products cheaper and more common. A large number of consumer goods prompted people to pay attention to the sales activities of the goods and had a huge market demand for packaging design. People's demands for design change with each passing day, and the style of internationalism design is obsolete and obsolete. Some designers have begun to pursue a decorative, changing, and human-friendly form.
In the 1980s, the Americans led a Renaissance in packaging design. The change of modern design is more intense than ever. New design styles emerge in an endless stream, but they are basically adjustments, additions, improvements, and developments to previous designs.
When humans entered the 1990s, the high-tech era came along. At this time, people generally realized that the environment on which their development depends is important. Under the impetus of a wave of environmental protection, the concept of advocating natural, primitive, and healthy people is deeply rooted in people's minds. Packaging design under the domination of this idea, to the "lightweight", "small volume" direction. Its functions are not limited to the elements that can accommodate, protect, promote, and cost, but also begin to advocate a new concept of the “green packaging†consumer market, and make products and packaging materials develop in the direction of “no pollutionâ€. Therefore, environmental protection design that not only saves natural resources but also does not damage the ecological environment has become a new orientation for packaging design in the 1990s.
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