In the past two years, the heat of “driverless cars†has become more and more high, and more and more enterprises have begun to get involved in the investment field and carry out strategic layout. Among them, Baidu joined, and some analysts said that in 2021, driverless technology will bring Baidu an annual income of 120 billion US dollars. This also reflects the general optimistic outlook for the driverless car market. So, what is the relationship between driverless cars and the toy industry? How will it affect the future development of the toy industry?
The market scale will reach tens of billions of dollars. The industry has broad prospects.
On September 7 this year, the US House of Representatives unanimously passed a proposal on driverless cars, prohibiting states from blocking self-driving vehicles. If the Senate passes, the United States will have the first automatic driving law.
On September 14, Samsung Electronics announced that it will set up a $300 million fund to invest in driverless car technology. The first spending will be invested in TTTech, a leading driver assistance system manufacturer in Austria.
According to relevant media reports, Intel acquired Israeli machine vision company Mobileye for a total of $15.3 billion, and is expected to achieve driverless cars between 2023 and 2024. Google, which lays out the driverless car field earlier than other companies, has invested $1.1 billion in unmanned software and hardware development between 2009 and 2015.
Driverless cars rely mainly on intelligent driving systems based on computer systems to realize unmanned smart cars. According to relevant information, in the 1970s, the United States, Britain, Germany and other countries have begun to study driverless cars.
As more and more well-known car brands such as Ford, General Motors, Toyota, Volkswagen, etc., and Internet companies are involved in investing in the field of driverless cars, some insiders have concluded that driverless cars will become the general direction of human travel in the future. Marcus Hein, a member of the Bosch Group's board of directors, said that the current unmanned prototypes are being introduced every year, and a series of transitional technologies that have been put into use, such as assisted driving and automatic parking, are making unmanned driving step by step.
The domestic government's policy support for smart driving is also increasing. Forward-looking Industrial Research Institute believes that in the traditional automobile manufacturing field, there is a big gap between China and Germany and other manufacturing powers. This gap is difficult to catch up in the short term. However, in the field of intelligent driving, combined with the driving trend of electric driving, China is likely to achieve cornering overtaking in the field of automobile travel.
Intel estimates that by 2050, the size of driverless cars and related industries will reach $7 billion.
The development of driverless cars brings opportunities to the toy industry
The question about "What impact will the development of driverless cars bring to the toy industry?" was analyzed at the same meeting of the Guangzhou Toys Fair in April this year - 2017 Toy Industry Big Data and Cross-border E-commerce Marketing Summit. And answers. (For details, please pay attention to the "Chinese and Foreign Toys Manufacturing" May 2017 issue "Debris Entertainment Consumption Brings New Opportunities to the Toy Industry" & "Big Data Cross-border E-commerce for the Development of Toys")
As one of the speakers at the conference, Richard Gottlieb, CEO of GLOBAL TOY EXPERTS, believes that the popularity of driverless cars will greatly change the social mode of family travel, from the previous row of seats, to sitting around, forming An entertainment exchange space. Cars will become an extension of the home entertainment space, which will provide new growth opportunities and opportunities for the toy industry, especially the game industry. “The first is a product with good portability, which can be easily taken from the home to the car. Secondly, the toy company will cooperate with the car company. For example, Mattel and GM work together to design the GM's driverless car with Mattel features. In-car space, etc., to carry out brand promotion cooperation. Back to the product, all kinds of board games, text graphics games, monopoly, board games, large-scale tablets, card games, software toys, etc. Puzzle products allow parents to interact with their children on the way to travel, and even some small pitching game products can be carried out in the car."
Richard Gottlieb said that his predictions about the future of the toy industry often seem to have no obvious relationship with toys, mainly from the macroscopic aspects of world change, lifestyle changes, cultural changes, and scientific and technological progress. Pay special attention to the development of science and technology, because toy technology will keep up with the trend of technology development, such as mobile phones and drones, which are reflected in the toy industry.
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