Is it a novelty move or a crazy move?

Every website is changing the pattern to attract customers

According to ActiveMedia Research, e-commerce revenues this year will increase from $58 billion last year to $132 billion, and in 2005 will reach 190 billion. All operators are stirring their brains to make their websites more attractive, expecting a profit in the market. This requires not only a keen business vision, but also a thick cheek. Let us take a look at their performance.

Friendly Software offers viewers a variety of high quality animated golf tournaments on their website (http://www.friendlysoftware.com/) and sets up prizes. The move brought them an average of 400 trips per month for 30,000 people, which greatly attracted advertisers, and the company received considerable profits.

The same use of golf, WhisperNumber.com slut is not intended to drink. It is a company that forecasts data on stock appreciation potential. It found that most of the rich people love to play golf. Through golf it can get email addresses like financial investors, attract advertisers, and possibly attract investors for WhisperNumber. It can be said that there are three arrows.

Let's take another look at NIKE. NIKE sets a Nike ID column on their website. Users can design sports shoes for themselves, including more than 1,000 combinations of styles, colors, sizes, etc., and even add a favorite word to the back of the shoe. Nike provides users with a unique and very personal space.

Relying on personalized services to attract Internet users is not just for the Naik family. ERPcentral.com has retained repeat customers by providing individuals with “time-to-consumer tracking records” at www.Journyx.com. The initial visit rate of the website has dropped from 72% to 50%, while the monthly visit rate for customers has increased by 25%.

Ebates.com does not use this method, it uses a variety of discounted products to attract customers, and indirectly expand the company's product sales. Discounted products range from aprons to audio-visual products with discount rates ranging from 2% to 20%. "Give money to attract customers," said the website's CEO. In just one year, the website attracted more than 20 million users.

Similar to Ebates.com is LoverMyBill.com. But it offers products or services that will be discounted, from car insurance to wireless phones. It also provides online gambling, and the winner can receive a one-year fee-for-service service worth up to $10,000.

Where is the bottom? Is there an end? This is the website's own business. But one thing is certain: "There is no such thing as a soy sauce shop." This is not necessarily true, at least on the Internet.