Digital Printing Business Blueprint

Since the advent of the first generation of digital printing technology in 1993, the term digital printing has constantly surrounded the global printing industry.

In Hong Kong, everyone in the early adopts a wait-and-see attitude. The technology of factor code printing is not yet mature. But since last year Drupa, digital printing has once again become a hot topic. The rapid development of the Internet has pushed digital printing further. Digital printing does not simply change the traditional printing process, but also opens up a new business model.

In the past, design companies, plate-making companies, drafting companies, and printing companies all had very independent images and independent operations. However, due to changes in the market environment and customer requirements, these sharp boundaries have begun to blur. The customer is no longer simply printing ink or charcoal on paper but requires data transmission from the Internet. Data/image processing, providing personalized document processing solutions, a new business model has emerged. To expand your market, increase your market share, provide one-stop service to you and your competitors. The customer must transform from a traditional printing supplier to a digital document processing service provider. Providing value-added services to customers will enable the business to grow and increase overall profits.

Since the upgrading of digital document services is a new business model, we must:

First, we must have a thorough plan and implement it step by step. We must fully understand our position in the market and understand the needs of our customers and the operating environment of our competitors. Prepare for investment in digital process reforms and develop market and sales strategies.

Second, review existing customers and test their level of understanding of digital processes and whether they are prepared. Whether a personalized printing solution will open up a new space for you to develop.

Third, to prepare for the new digital environment must:

1. Review your existing equipment status and whether it is suitable for digital processing.

2. Develop a transformation plan.

3. Examine whether the existing staff's technology has reached the level and develop a training plan.

4. Can consider aspirational employees to become partners in the new digital program to jointly expand the market.

Fourth, when everything is ready, we must promote your new plan by:

DirectMail: By mailing orders to existing customers know the benefits of the digital process.

OpenHouse: At OpenHouse, you can show your customers new digital motivation.

Sample: Sending proofs with detailed information shows that time and money can be saved.

CustomerApplicationWorkshop: Invite customers to your digital center to try to design and create digital files with your own hands so that customers understand the entire process and benefits.

Fifth, how to choose a correct digital printing system. If a worker wants to do good, he must first sharpen his tools. A good digital printing system is the main factor of success. To determine a correct system, you must understand the supplier:

1. Is it accurate to grasp the trends in the digital printing market?

2. Reliable and rich digital experience

3. Whether to have a full range of digital products

4. Is there a leading position in the digital printing industry?

5. Whether you have a first-class support team

6. Whether 100% Satisfaction Guaranteed

7. Is there a strong partnership program

Among the suppliers, Fuji Xerox is the only digital supplier that can meet the above requirements. As early as 1990, Fuji Xerox introduced DocuTech, the highest-speed digital printing system in the market, and pioneered Digital Volume Printing (POD) in the graphic arts industry. In 1995, the DocuColor digital color printing system was introduced to establish its market leadership. The DocuColor 2060 introduced in Drupa in 2000 made it possible to write a new page in color digital printing technology.

Fuji Xerox's unique digital partner cooperation program based on its achievements and experience in digital printing technology can provide a comprehensive transformation plan for different levels of printing suppliers, including equipment audits, training programs, and market expansion.

As we all know, it is not an easy task to transform. In addition to step by step, step by step. What's more important is to have a strong business partner and work hand in hand with you in the new field of digital printing.