Electronic Multimedia Revolution - Print Publishing House Express

In 1950, the three major media such as print, video, and computer were actually irrelevant. At the time, no one could have imagined that the documents printed by our company would have a relationship with computers. My printed materials would have any relationship with computers. In the early 1990s, the three major media began to integrate, and the development of electronic media has just begun.

Until 2000, electronic media has entered a mature stage, such as broadcasting, television, CD, VCD, DVD, and printed publications. Computer software, e-commerce, etc. can all be used on this; that is, if you now have a printed publication, you can convert it into an electronic file, and through this electronic file format, you can It becomes a picture on VCD, DVD, or TV. Even in e-commerce, the latest popular POD (on-demand printing), as long as you like a book, click through the website to help you print Come out and you can design the cover you want.

But will printing disappear because of the development of electronic multimedia? I don't think so, because there are still many things that cannot be used through electronic media. For example, you can hold newspapers to read news, you can hold magazines to read news, but you can't hold television to read news.

The Evolution of Printed Publications and Logistics

Age of Agriculture: Handprinting/Printing → Few Samples → Small Area Circulation

Freehand handling → handcuffs, shoulders, overhead

Vehicle use → cart, cart, cart

Industrial Age: Photoengraving/Machine Printing → Lots of Samples → Long Distance Transport

Device transport → cars, trains, ships, airplanes

Information Age: Computer Group/Automatic Printing Equipment→Small and Diversified→International Division of Manufacturing and Circulation

Massive application of communication system → long-range aircraft, container transportation, express delivery

E-Commerce Era: Online Print-on-demand (POD) → Minimal Individuation (Diversification) → Unlimited Service

Logistics Fulfillment Center

Operations Center Logistics Center

B2B, B2C, Customer Satisfaction Service

Printed product circulation environment

Traditional bookstore access


Chain pathway

In a traditional way, a bookstore may be ordered with ten regional dealers at the same time. Then ten salesmen will drive ten trucks to the bookstore. If you think about it, assuming that each bookstore uses this method of ordering, it will cost a lot of money. If the chain is used, publishers can concentrate their books on logistics centers and send them to their coping facilities. This can speed up the delivery and reduce unnecessary waste of costs.
Therefore, returning to the theme of this seminar, the so-called “homebrew” was focused not only on the word “home” but also on the function of “urgent”. How to quickly send products to the hands of customers is the most important goal of our logistics company.
To achieve this goal, it is necessary to share our concept with professional division of labor and resources to share our achievements with others. We believe that every specialized institution should endeavor to complete its core work. In terms of publishers, distributors, chain channels, and e-commerce, they should focus on researching consumer habits and creating consumer demand. Real-time sales information, development of new channels, and the logistics center is to complete the automated logistics services, shorten the supply chain processes, market intelligence, information feedback system, bookstores, retail outlets provide a comfortable shopping environment, consumer priority services, Fast (for) replenishment, correct sales management.
In terms of resource sharing, our Qiuyu Logistics provides a mechanism for co-warehousing, co-tiying, and joint distribution. In the part of storage, each publishing house does not need to set up a warehouse, or even directly from the printed book. By the autumn rain, we will help customers sign and store. If the customer wants to deliver, just give us an order and you can immediately help with the delivery. When you return, if there are several bookstores that have returned the products of the same publisher, we can also Consolidate returns from these bookstores into one, reducing the cost of return. In the process of sending and returning these goods, we can send these Know How to the customers and let the publishers quickly obtain the data of the returned goods, so as to update the basis for publishing the books.

. Network tools can be clearly standardized, so it is easy to be clearly defined in the chaotic business environment. Having a clear definition will also help the project.

. Network Tools + business model= Internet platform, this platform may be a new way to the future.

. In the future knowledge transfer model, network tools and network platforms will play a very important role. This tool and platform is at the heart of the "Quality Change" that the Internet industry has caused to the publishing industry.

. From the point of view of the operation of an online bookstore, if one cannot grasp the notion that the Internet is a tool platform, then Internet bookstores will be just one of the paths for the physical publishing industry. If we can enter this new perspective and vision beyond this stage, then The outlook for the future is limitless.

Traditional publication logistics


New publication logistics


Autumn rain logistics center management process

Q&A

Q: We know that there are a lot of people promoting the e-commerce community. I wonder if Qiu Yu Logistics has any desire to operate?

A: In fact, we are talking about this, but we hope they can provide goods within 24 hours. In order to avoid traffic problems, we mostly use night delivery. For example, there are communities now. They are cooperating with Wankelong to provide customers with orders in the community. Then Wanklong will send goods to the homes of community residents.

Q: Does the collection of autumn rain logistics deal with separately?

A: At present, some of us only do logistics and do not make collections. Only one American company, O'Leary, is a relatively standard logistics operation. They are an international marketing company. All warehousing, handling, distribution, and collection of payments are handled by the material company. Look at how I and the manufacturer talk about this job.