Sports drink packaging also sports

This patent-pending bottle comes with a special TREK ring lid that allows the bottle to be easily hung on backpacks, belts, bicycles, and other personal gear.

Leading Brands in Vancouver launched TREK® Natural Sports Beverages and NITRO Functional Beverages in North America. These beverages use the unique 20 oz Heat-Tek Brick polyethylene terephthalate (PET) produced by Ball. ) Bottles. The unique patented design of the bottle eliminates the need for a side vacuum face, providing a smooth labeling surface that allows consumers to feel more comfortable and simplify the labeling process. With the addition of pure sucrose and low fructose corn syrup, the TREK range quickly replenish athletes with natural water compounds.

Initially, TREK had four types of flavors: orange, fruit punch, lemon, and wild berries. NITRO's tastes include grape, blueberry and strawberry. Ralph McRae, chairman and CEO of Leading Brands, said the two beverages are designed to address the gaps in the rapidly growing functional beverage products currently on the market. Recently, functional beverages have become larger and larger bottles have become more popular.

Mike Vaughn, deputy general manager of development at Ball, said that Heat-Tek technology can help bottles eliminate what Ball calls the “creping effect,” which is usually caused by sticking labels to side vacuum surfaces. He said: "More importantly, it does not require large-scale equipment modification like other no-face bottles in the filling market, so it is a very cost-effective solution. Joanne Saunders, vice president of sales at Leading Brands Added: "This easy-to-handle bottle offers us a cost-effective way to improve the consumer's drinking experience with its smooth, easy-to-grip labeling surface. ”

Reprinted from: Packaging Expo