The term “water appliances†has recently appeared frequently in the major media in Lu Ding Ji. It seems that people’s attention to it is constantly increasing, and the most reported one is the standard of the water appliance industry.
“Water Appliances†mainly refers to equipment and electrical appliances directly related to water in the home. From the simplest filter core to a complete set of water treatment systems, the quality of such products and the water produced are directly related to the health of consumers. . Due to the improvement of living standards, many families have the desire to purchase water appliances, and the market growth rate of water appliances in recent years is also high. According to the monitoring data of Zhongyikang, the average growth rate of retail sales of high-end water dispensers reached 52.4% during the three years from 2008 to 2010. The market share of high-end water purifiers has also expanded, and the growth rate of retail sales has been very rapid. However, the water appliance market has been mixed for many years, making it difficult for consumers to purchase with confidence. Since 2010, the relevant departments have successively launched a series of related standards.
In April 2010, Chinaren, "General Requirements for Household and Similar Drinking Water Treatment Devices" and "General Requirements for Domestic and Similar Reference Water Treatment Cores" were issued. In April of this year, China officially implemented three aquatic product standards for straight drinking machines, household and similar ultrafiltration water purifiers, household and similar reverse osmosis water purifiers. In addition to the basic conditions of the three categories of products, such as terminology, classification and model naming, the standard also provides specific requirements for the quality requirements, test methods and inspection rules of straight drinking machines and water purifiers for the first time. Some people in the industry pointed out that this will have a greater impact on the water appliance industry.
The standards for water appliances are constantly improving, and the production licenses are also strict. The market should be calm and calm, allowing consumers to purchase with confidence. However, it is not. The reporter's investigation found that the impact of the standard introduction on consumer purchases does not seem to be big. , many people still want to buy but dare not buy.
Consumers are very cautious about buying water appliances, the key is the chaos in the market. According to the National Bureau of Statistics, there are about 1,500 legally produced enterprises that have obtained health approval documents issued by the Ministry of Health. According to statistics from the China Household Electrical Appliances Association, there are currently more than 2,000 domestic water appliance brands, and there are also one or two hundred brands on the market.
With so many companies goodfeel, so many brands, the introduction of standards is a must. At the same time, the implementation and supervision after the introduction of the standard is the key to implementing standards and regulating the market. Although there are more and more standards in the water appliance industry, the implementation of a series of standards such as the implementation and supervision of standards, the detection of enterprises' compliance standards, and the industry access system are not good enough to solve the problem of market supervision. The chaos of the market cannot be fundamentally curbed, and consumers cannot buy with confidence. This is very unfavorable for the development of the industry.
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