As a responsible liquor company, Pernod Ricard and China have been actively committed to giving back to society while providing quality products to consumers. In order to effectively protect consumer rights, the company has cooperated with public drinking channels such as pubs to recover empty bottles for a long period of time. The scope of recycling includes major brands such as Chivas, Martell, Ballantine, which are well-received by Chinese consumers. Royal salute and so on. Empty bottle recycling can not only minimize the possibility of illegal counterfeit wine, but also the empty bottles after destruction can be used as raw materials for glass products, effectively curbing waste of resources. Since 2007, Pernod Ricard and China have further strengthened their empty bottle recycling efforts through close cooperation with leading industrial waste recycling companies. At the same time, they actively seek out breakthroughs in the traditional environmental protection and recycling programs. This time, the successful cooperation with Tanders not only provided good recycling channels for Pernod Ricard's collection of empty bottles, but also enabled the company's empty bottle recycling operations to create a longer-term social value.
Wine bottles turned into carpets, sounding unrelated to the two items because of the application of environmental protection technology has a wonderful relationship. Recently, the famous wine company Pernod Ricard and China joined hands with the leading manufacturer of global commercial flooring materials, Tandus, to use large-scale recycled wine bottles as recycled materials for carpet production. In this innovative cooperation, Pernod Ricard and China provide empty bottles for recycling. The Tangdels Suzhou factory processes the crushed empty bottle powder to replace the traditional mineral raw material calcium carbonate for carpet production. At present, the carpets using this material have been officially put into production, and the cross-industry cooperation of Pernod Ricard will add a wonderful touch to its long-term commitment to sustainable social development.
In response, Pernod Ricard added that the use of innovative technologies to allow empty bottles to “turn waste into treasure†provides a win-win opportunity for both companies; more importantly, this cross-industry effort to promote environmental protection and rational use of resources. It is also conducive to the sustainable development of society. The company also hopes to use this as a platform to explore more possibilities for giving back to society.
For a long time, Pernod Ricard and China have also actively committed to promoting the harmonious development of society through various means such as “drinking against drunk driving†and supporting cultural undertakings. Whether it is to carry out nation-wide “Drinking and Driving†and “notâ€â€ public education activities, or to hold an annual selection of “Martell’s Artistsâ€, to sponsor the Shanghai International Arts Festival, to set up the “Chivas Regal Philharmonic Fund†and “Ma Rong The “Li-Art Fund†has achieved good results in a series of initiatives to give back to society, which fully demonstrates the strategic vision of Pernod’s efforts to take root in China and seek long-term development.
From ensuring product quality to recycling empty bottles, from “drinking without driving†to supporting the development of cultural and artistic undertakings... Pernod Ricard will, as always, stick to its commitment to fulfill corporate social responsibility and continue to give back to the Chinese society with practical actions.
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