Leading the pack development team of Pepsi-Cola North America, the “lightweight†innovation in packaging bottles is a good example of PepsiCo’s efforts to achieve “Performance with Purposeâ€, which is to repay the society while the company develops. This project means a strict examination of the packaging and efforts to reduce the packaging without sacrificing design, function or taste. Pepsi introduced its current lightest 500 ml fruit-flavored non-carbonated beverage bottle, which can reduce the amount of plastic by 20%. This will reduce about 2 million pounds of waste for the Earth. Drinks using this lighter bottle will be placed on the shelves of major shopping malls this month.
This new bottle will be launched in the beverage industry's fastest-growing segment and will be used in a range of existing brand names, including Lipton Ice Tea, Tropicana Juice Drink, Aquafina FlavorSplash. Four drinks with Aquafina Alive. 12 bottles or 24 bottles in a box. In addition to the new package containing 20% ​​less plastic resin than the original, the label size has also been reduced by 10%, and the outer layer of shrink film for packaging into a box will be reduced by 5%.
Robert Lewis, vice president of global beverage packaging and equipment development at PepsiCo, said: “As a company, we constantly challenge ourselves and try to reduce the pressure on the environment. This time we did a little 'plastic surgery' on plastic bottles. We have been making unremitting efforts to change our packaging to reduce its negative impact on the environment. Today, this new type of bottle is just one example."
Lewis said: "The challenge we face is to provide lighter packaging while ensuring that it can deliver the same shelf life as the heavier bottles, which can stand up to production and transportation but does not affect the appearance. The company spent a whole year working on all departments and finally succeeded in inventing bottles that meet the needs of our company, consumers and the environment."
A team of experts from different areas inside and outside PepsiCo has finally put this project into practice through mass communication with consumers. After conducting consumer testing on more than 30 different designs, a multidisciplinary team worked together to finally develop this lightweight package on the market today.
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