The aseptic cold filling process is already quite mature for Wahaha. It is a successful aseptic cold filling product. For this reason, Wahaha marketers conducted research on cold filling juices on the market for the first time and found that the concept of this product is relatively new and consumers are easy to accept. However, the biggest problem with the products currently on the market is that the food is sour. Many consumers are unacceptable. The Wahaha Science and Technology Committee as a national scientific research center has the advantage of the R&D capabilities of new products. According to the results of market research, Wahaha scientists quickly selected two flavors of products from the product pool. One is the lemon juice that is already on the market, but the mouthfeel is softer and easier to accept; the other is innovation. Grapefruit juice. Wahaha found in research that grapefruit's stomach, lungs, bowel, and other conveniences were well-received by the Chinese people. The feeling of bitterness also met the needs of current consumers. Therefore, at the end of 2008, UHT's instant sterilizing technology and cold-filling production technology were used, and two kinds of Wahaha HELLO-C juices, which have been specially blended with nutrition and delicious foods, were quickly launched and received good market feedback.
At the end of 2008, the introduction of water-soluble C100 and Wahaha HELLO-C juices led the new development of the juice market. Domestic juice beverages have always been hot-filled. This process has resulted in more limited bottle types and less stylish packaging. The emerging overseas fruit juice production process is cold filling. The advantage is that the production line is versatile and the bottle shape is beautiful. "Water-soluble C100" products are the same type of products that are used in foreign countries for reference, and bottle style and package design are no different. However, it is rarely seen in the country. At first glance, it appears to be much higher than the ordinary juice, so after the market has been market favored.
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