[Chinese and foreign toys network news] 1111 Carnival sold 19.1 billion, 213 million people witnessed this event, generated more than 70 million logistics packages, making the national logistics burst, the total number of sellers participating in this big promotion is more than 9,000 Home, then, why, like the title, the double eleven event is a big brand big seller game? Look at the picture:
We have seen 2,580 of the 1 million or more, 501 of the 5 million or more, 227 of the more than 10 million, 18 of the more than 50 million, and 3 of the 100 million or more. From this figure, it is conservatively estimated that these 2,580 companies have accounted for more than 73% to 78%, that is, between 1.4 billion and 15 billion in total, and the remaining more than 7,000 points are estimated to be about 4.1 billion, with an average of It is between 58-600,000.
The subdivision is counted as:
1, 1 million level: 1 million level is calculated according to the average turnover of 2 million each, 2580 * 2 million is equal to 5.16 billion yuan;
2, 5 million level: 5 million level is calculated based on an average of 6 million transactions per year, 501 * 6 million is equal to 3 billion;
3, 10 million levels: 10 million levels are calculated on the basis of an average of 20 million transactions per year, 227 * 20 million is equal to 4.54 billion;
4, 50 million levels: 50 million levels are calculated on the basis of an average of 60 million transactions per share, 18 * 60 million is equal to 1.08 billion;
The three companies with a total of 5 billion yuan are the Jack Jones flagship store, the camel costume flagship store, and the all-home home flagship store with a specific figure of 400 million.
   From the perspective of the businesses selected to participate in nearly 10,000 activities, the benefits are indeed considerable, but more than 40,000 merchants in Taobao Mall, in fact, have not benefited by a quarter. This will inevitably make the Tmall Mall, which can't participate in the event, feel uncomfortable!
The same is not so cool, there may be millions of sellers on Taobao. Because only a small number of Taobao sellers participated in the event. In order to host this event, almost all the resources of the Taobao system were served for this event. It's hard to blame the small sellers for being uncomfortable; the legend of big stores eating small shops and big stores all over the place may also be the resources of these large-scale activities occupying the living space of greatly compressed small sellers.
However, Xiao Bian believes that no matter how the numbers are calculated, based on the survival of one platform, the same platform, and the online shopping market is also undergoing profound changes. Competition is everywhere, and it is impossible to be fair. More is to continue to work hard, let alone The opposition of the online shopping model is traditional retail. It is understandable that the organization has powerful resources to engage in several activities. Similarly, the Ali Group also deeply understands that if it is still a big store, it will not be conducive to ecology. Therefore, this year’s Taobao small and medium sellers The theme of the “12 Small and Beautiful†promotion campaign is to actively guide small and medium-sized sellers to explore their own characteristics and advantages. Can foresee the future, the direction of Taobao C2C shop is the so-called "small and beautiful" happiness, the direction of Tmall Mall is C2B custom pre-sale, whether it is big or small, is B or C, Amoy friends are hope that the owners Work harder to make more affordable baby!
Aquarium Heater,Glass Heater,Water Heater,Electric Water Heater
HENGYUE INDUSTRIAL CO.,LTD , https://www.hetoaquarium.com