New favorite of packaging-art paper

With the development of the packaging and printing industry, the demand for special paper in the domestic market is increasing. Special paper has become an indispensable group of paper products. Its varieties are becoming more and more diverse, and its scope of application is also expanding. In order to let readers have a little understanding of this variety, we specially invited Xie Mao Company, which specializes in special paper, to write an article to introduce the characteristics of some special paper and its relationship with printing design.

Since the invention of papermaking, paper, as a material with cultural attributes, has been continuously expanding its scope of application, and has been given more connotations. Regarding the classification of paper, we are talking about art paper (also called fancy paper and special paper) mainly referring to the culture and packaging paper that is different from ordinary printing paper, such as coated paper, offset paper, newsprint paper. This kind of paper usually requires special paper processing equipment and processes, and the finished paper processed has rich colors and unique textures. Art paper can be applied to exquisite book covers, pictures, brochures, invitations, greeting cards, high-end office paper, business cards, high-end packaging paper, etc. At present, with the rapid development of the domestic economy, people's aesthetic requirements are also increasing. The demand for displaying images and communicating information through paper is increasing, and the art paper industry has also developed rapidly. Since entering China in the early 1990s, art paper With its unique charm, it has attracted many people in the design and printing industries. The use of art paper has also increased dramatically, and the number of people engaged in the sale of art paper has also increased rapidly. Take Singapore Xie Mao Paper Co., Ltd. as an example. It entered China at the end of 1993 and has grown from one company in the country to a large art paper sales company with 4 wholly-owned companies, nearly 30 distributors and liaison agencies.

1. Classification from different angles 1. From the perspective of pulp. Special paper pulp has higher quality requirements, mostly pure wood pulp, more long fibers, and some also contain cotton. After making such paper pulp, it has good strength and toughness, good paper stiffness and elasticity, and bright colors. The pulp of ordinary paper is equipped with a certain proportion of non-wood fibers, the paper is easy to turn yellow, and generally needs to be coated.

2. From the point of view of dyeing, it can be divided into pulp dyeing and post-dying: pulp dyeing is to add toner during papermaking into pulp, so that the color is evenly distributed in the paper fibers, the paper color is saturated and uniform, and the cross section is uniform inside and out. After dyeing, after the paper is formed, the pigment is dyed on the surface of the paper by infiltration, the color stability is inferior to that of pulp dyeing, and it is easy to discolor when it is in water, and white edges appear when the dark paper is folded, which destroys the overall effect.

3. From the point of view of embossing method, it can be divided into front embossing and back embossing: front embossing refers to the soft felt when the pulp is not completely dehydrated, so that the paper fibers are distributed according to the natural texture of the felt to form the special texture of the paper. The paper texture of the front embossing process is natural and delicate, and will not damage the paper fibers. After embossing, the finished paper passes through the engraved steel roller, and the mechanical pressure is used to make the paper produce patterns. The advantages of post-embossing are simple process, relatively low cost, and convenience. However, this process is harmful to paper fibers, so the quality of the base paper directly affects the quality of the finished paper after embossing. The pattern of the back embossing pattern changes little, compared with the front embossing pattern, it is slightly mechanical and dull.

2. Paper and Design Paper and design have an inseparable relationship. A famous book-dresser in Japan once said: Paper is the life of design. We don't care about the accuracy of this sentence, but this sentence really reflects the importance of paper for design, because paper can be said to be the most basic carrier of design and the initial form of expression. Each type of paper has its unique color, gloss, texture, surface texture and texture. These characteristics give each paper a different personality, and special paper is brought to people because of the difference in gloss and color. Different feelings. When these different personalities are combined with design, the designer's ingenuity is required to make the paper's personality a part of the design. Using paper to convey the design, the paper's style and the design's style are perfectly unified, thus showing a unique artistic atmosphere .

How to use special paper's own characteristics to make the design a higher level?

1. Make full use of the emotions and feelings expressed by the texture color and texture effect of the paper, and achieve a simple and beautiful artistic effect through the simple design of the finishing touch. (Can also achieve the purpose of saving printing costs)

2. Use special processes: die-cutting, embossing, anodized aluminum stamping, UV glazing, oiling, etc. Because special paper contains many long fibers, it has good stiffness and toughness, suitable for die cutting and bulging. Many specialty papers have rich texture and texture, and can achieve special effects in contrast to anodized aluminum, UV gloss, and oily gloss.

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