The history of human painting is accompanied by almost every stage of human existence. From casual painting to arrangement, there is a sense of composition. The business position proposed by Nan Qi painter Sheikh in the "Six Methods" of painting refers to composition. The word "management" includes a series of thinking activities such as thinking, analysis, research, and scrutiny. "Position" not only refers to the place where objects are arranged on the screen, but also includes the structure of the entire screen. Tang Yanyuan, a painter in the Tang Dynasty, said, "The position of a business is always the essence of painting." It can be seen that composition is a very important technique. The five-generation painter Jing Hao and the Song Dynasty painter Fan Kuan took the "panoramic" composition; the Southern Song Dynasty Ma Yuan? Xia Gui and others adopted the "corner angle" composition, so they are known as the "golden corner and silver corner"; the Badashan people's composition is mostly round Shape; Pan Tianshou likes to make square composition. The composition of Chinese painting has two major characteristics: first, it highlights the creative principle that form obeys the content; second, it embodies diverse and unified dialectic laws. With the efforts of generations of artists, composition studies are constantly developing.
The above mentioned the general situation of the development of Chinese and foreign composition. I will talk about how to apply the principles of composition to layout design.
Symmetrical composition
The advantage of symmetrical composition is solemn? Stability, the disadvantage is that if used improperly, it is easy to give a rigid feeling. The left and right halves of the Tiananmen Gate are symmetrical. There is a main door in the middle. There are two doors on both sides of the main door, which are symmetrical. How would you feel if you had two on each side? In the middle of the famous Chinese pavilion, there is a middle hall. The middle hall is lined with banners or couplets. What is it like if there is one side or not? Obviously not solemn? Unstable. The human body is symmetrical and balanced and beautiful, but the model stands upright and the legs are not straight. It can be seen that the symmetrical design should be used properly. Such as: formal and solemn article design, festivals and periodicals similar couplet design, etc. It is more appropriate to use symmetrical design.
Balanced composition
Balanced composition is the most suitable and most commonly used, for example: designing a newspaper layout with a large photo in the lower right corner, it looks very heavy, then we should think of making an article on the left, this is not like putting a photo in the lower left Simple things, is it not a rigid symmetry? You can put it in the lower left corner, if it is a large horizontal photo in the lower right corner, it is best to put a vertical one in the lower left corner, smaller is better. It is best to have a photo echo in the middle. In addition to the photo that can mediate the layout, there is also a header designed for the column (the newspaper is called the header)? Tail flower? Headline. Photographs can also be placed near the headline? Illustration. In short, to achieve a visual balance, rather than an absolute average.
Phnom Penh and Silver Horn
The landscape paintings of Ma Yuan and Xia Gui in the Southern Song Dynasty adopted the "corner-style" composition, which made the picture ethereal and elegant and full of emotion. The use of corners is also very common in layout design. Whether it is opening a title, or putting pictures? Tables? Designing decorative lines, etc., it has the reputation of "golden corners and silver corners", so you must be attentive in the design of corners. careless.
How to design the "Phnom Penh Silver Horn"? This is inseparable from the application of dots, lines and planes. There are many masters in the use of dots, lines and planes in Chinese painting. We refer these three factors to the layout design. You can think of a front page, a tail flower, and a LOGO as a dot; a section of ripples, a row of small letters, and a row of small flowers as lines; and a photo, illustration, or even a special piece of text as a surface. Make interesting layout combinations to form beautiful layouts.
Frame design
The frame design is like a multi-bag, with the frame first and then the things. Duobaoge has horizontal and vertical, wide and narrow, even curved and straight, square and round. There are also a variety of things to put. The layout of our design frame structure should be as varied as Doborg to avoid rigidity. Unless there are special requirements.
"Count white as black"
The blank of Chinese painting is not without nothing, but with rich content.
Ancient poem cloud: "I can only see fish but not water, and there are waves in it." This expression is called "counting white when black" by ancient people, that is, blank is also an important part of the picture. When the ancients summed up the relationship between the density and density of the painting, they still said: "Sparse areas can move, and dense areas can't be ventilated." It can be seen that the ancients boldly used blank space. Most newspapers and magazines are too crowded, lack beauty, and even lack design. We must learn from the ancients.
Learn from the structure of Chinese characters
Chinese characters have upper and lower structures, such as Zhi; there are upper, middle, and lower structures, such as chapters; there are left and right structures, such as forests; there are left, middle, and right structures, such as; Large and small, such as A; there are large left and right small, such as; there are small left and right large, such as items; a side with left and right structural words is also structured up and down or up, middle, and down, such as love and zhang; There is a left and right structure somewhere, in various forms. All these provide reference materials for layout design. In a magazine layout, double columns are like left and right words, and three columns are like left, middle, and right words. Why are the words divided into three? Can it be divided into five or more? That would be too messy. In the same way, too many magazine columns are not conducive to reading. Drawing on the glyph of the letter A, we can design a cover or advertising page with a large photo on it and some text on the bottom. Let's take the structure of Zongzi as an example to make a design. The word zhang is a character with left and right structure, and the right half is the upper, middle, and lower structure. We can imitate the main words of the main title and subtitle volume on the right side. A group of photos are arranged on the right side. In the same way, we can draw on the font structure to make many ideas, and we can also learn good ideas from foreign languages. Here are not many examples.
The graphic design in Europe and the United States is quite mature. Japan, which also uses square characters, also has their own set of theories, following the word "and", which means that the design should be round and harmonious. At present, China has not yet pursued a unique design concept. I dare to call it "poetic", this poetic is not just: "Flying straight down three thousand feet, it is suspected that the Milky Way is falling for nine days." "The desert is straight and the smoke is long, and the long river is falling." A group of egrets go to the blue sky. "These tangible pursuits are more poetic. Let us work together!
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