Spray sample

Valois of America, New York, which has been looking to improve and enhance its products, has developed improved versions of several new fragrance samples. The company currently offers excellent, high-quality decals for its TeleSpray sample size spray cans that simulate screen screening. Valois can also produce vials that are brightly colored with prominent solid shades. Whether transparent or colored vials, with or without new transparent labels, can fit in a pillow envelope, providing opaque or transparent appearance with marketing messages.

Valois'Clic and Dream have also continued to gain momentum; this device is a perfume plastic pouch with an aerosol sprayer, mounted in a curved cardboard envelope. When the consumer opens the perfed envelope, he can touch the spray no less than four times. Revlon has chosen Clic and Dream to help launch Love Her Madly.

The novel spray pump has revolutionized the way perfumes send samples, according to Dennis Desrochers, vice president of marketing at Rexam Dispensing Systems in New York. “Traditional fragrance sampling is based on a 1.5-ml, force-fit on a card.
Plug) Consumers have to use their fingers to apply perfume. In recent years, we have realized that people don't like to get dirty and messy, so we developed a device that sprays about 20 times, giving consumers more opportunities to try products. Desrochers said that a considerable portion of perfume sampling has been transformed into a spray-and-vial manner. Rexam's mini spray bottle has recently been adopted by Estée Lauder to help promote its fragrance Beyond Paradise.

Rexam's FlowPack is a plastic sealed envelope that shows its contents - a Rexam mini spray sampler that is shown through a transparent front panel. The back panel serves as the background of the pattern. The transparent front panel can also be reprinted. FlowPack avoids the need for secondary packaging.

The Scent strip is still very popular in magazines delivering tempting fragrance samples. The vanguard of the original fragrance band - Arcade Marketing in New York City, USA, has recently cooperated with P & G to provide the flavor band of the Clairol Herbal Essences brand, or pass it on the card or print it as part of visual advertising. Louis Zafonte, Arcade's senior vice president of marketing and business development, said that his company is receiving inquiries about products that deliver flavors to packaging because it can be a key differentiator in the highly competitive HBC market. He explained: "If I can smell the smell of the product, this is the real point of entry for the purchase. For the seller, this also exceeds the gift sample because it produces less product tampering and less The return."