Green Packaging Elements and Mainstreaming Design

Green Packaging Elements and Mainstreaming Design

Composition is the process of arranging a combination of trademarks, graphics, text, color, and some symbols on the packaging surface of a product to form a complete picture. In the aspect of compositional elements, more emphasis should be placed on green information, making it a mainstream design.

1. Trademark design

Trademark design is highly valued by the design community and the business community for its simplicity of graphics, richness of meaning, and a pivotal role in business.

In the process of trademark design, various factors such as business, product, technology, and environment should be comprehensively considered and these factors should be analyzed. The characteristics of a trademark are determined by its function and form. It wants to make rich information more concise. The more general form is expressed in a relatively small space while ensuring that the observer can understand its inner meaning in a relatively short period of time.

Trademarks are generally divided into three types: word mark, graphic mark and combination mark. Trademark design needs to consider the following points.

(1) The layout of the trademark on the package should be large enough and its location should be very obvious.

(2) The trademark should have original ideas and shapes.

(3) To comply with the relevant provisions of the "Trademark Law."

(4) The trademark must have a unique personality, it is easy for the public to identify and remember, and can leave a deep impression.

(5) The trademark must have a sense of the times.

(6) Trademarks must also be time-based and practical.

2. Graphic Design

As the language of design, the graphic is to convey the internal and external factors to the consumers in the form of visual images.

The dialectical unity of content and form is a universal law that should be followed in graphic design. In the design process, according to the needs of the graphic content, the corresponding graphic representation skills are selected so that the graphic design achieves the unity of form and content.

Graphic design needs to consider the following points.

(1) To be rich in national cultural characteristics, graphics can convey certain ideas, and attention should be paid to the different customs and habits of different regions, nations, and nations.

(2) The graphic design must grasp the main features, pay attention to the details of the key parts.

(3) The graphics should have distinctive and unique visual effects, be simple and changeable, complex and not cumbersome; simple and vivid, rich, complex and simple, perfect.

(4) Pay attention to consumer objects of different genders and ages.

3. color design

Color is the first visual experience obtained from a distance package. The survey showed that the customer’s perception of the product was color first, followed by the form. Within 20 seconds of the customer’s initial contact with the product, the color feedback was 80%, and the physical feedback was 20%. Another rule also shows that shoppers watch each product for about 0.25 seconds. This 0.25 second decision determines whether consumers will turn from unintentionally to intentional, creating curiosity and buying desires. Therefore, commodity packaging must be “colored”.

Different commodities have different characteristics and attributes. Designers should study the consumer's habits, preferences, and the changing trends of international and domestic fashion colors, and continue to enhance the sociology of color and consumer psychology.

Color design should meet the following requirements. Different sex. content. Adjust the tone.

4. Text design

The brand name, product name, description text, advertisement text, and text information such as manufacturer, company or distribution unit on the product package reflect the essence of the package. When designing packaging, these words must be considered as part of the overall package design.

The text design points on the packaging are as follows.

(1) The text is concise. Real, vivid, easy to read and easy to remember.

(2) Text design should reflect the attributes of the contents of the package.

(3) The overall design style of writing and packaging should be harmonious.

(4) The text design should be full of era-feeling and regionality.

5. Symbol design

In addition to the above four elements, the packaging composition uses some other symbols. Some are related to transportation, such as moisture-proof, earthquake-proof, anti-inverted, waterproof and other storage and transportation signs; some are about the use of safety, such as safety signs; some are about commodity categories, such as green environmental signs, recyclable signs, etc.: there is also convenience Product identification circulation, such as bar codes.

Symbol design can be considered from the following aspects.

(1) The printing size must conform to the national standard. If the bar code is printed, it should be changed within the range of 0.80-2.09 times the basic size (37.29mmx26.26mm).

(2) The colors of various symbols must conform to national standards and be consistent with the overall design style.

(3) For different packaging, the location of various symbols is not the same. To access the relevant information, be sure to be foolproof.

(4) The color of the product package can be accepted by its consumer.

(5) The color design should conform to the hobby and habit of color in different sales regions.

(6) The color design should be consistent with the texture and texture of the packaging materials used.