Due to the highly developed and diversified media, consumers' attention has been highly fragmented. For most brands, it is impossible to complete the target customer group through a medium. . Similarly, in the cabinet market, because the diversification of consumer demand has caused fragmentation and fission of the consumer groups, cabinet companies want to occupy the attention of all target consumer groups, and it is no longer realistic.
There is not much traffic at home retail terminals
For most of China's home retail terminals, whether it is a franchise store of a single cabinet brand or a brand-name home store, no matter from the south to the north, from the primary and secondary markets to the third- and fourth-tier markets, a common phenomenon is The passenger flow is small, and the customers who come to the store can be chilled and cold. Even on weekends, holidays, or large-scale events, the increase in the number of customers is limited. The situation of passengers like a large supermarket or CBD center is just a luxury for the retail terminal of the home. At home retail terminals, like the air is getting thinner when climbing Everest, the flow of visitors into the store is getting scarcer.
Consumer diversification leads to diversion
Originally, the home furnishing industry, such as cabinets, is relatively an industry with low customer attention. Customers only pay attention to the home brand and visit the home terminal when the new house is renovated or the old house is refurbished. In the current environment, consumers can face a wide range of choices: foreign chain stores, national brand stores everywhere, plus local home stores, franchised stores of independent home furnishing stores, cabinet companies want to Focusing on a certain consumer in a single terminal is also quite labor-intensive.
Cabinet companies must not sit still
With so many terminals, the diversion and scarcity of passenger flow, and the existence of "fragmentation" of customers, it is an indisputable fact. Then in this era of "fragmentation" of customers, cabinet merchants wait for customers to come to the store, and it is tantamount to waiting for the rabbits. Instead of sitting in a shop and waiting to die, it is better to take the initiative. Cabinet companies need to take action to attract more consumer groups in order to continue their long-term development.
Heshan Zhongxin Sanitary Ware Ind., Co., Ltd , https://www.baolongfaucet.com