Furniture brand chooses O2O operation mode still needs internal strength

In recent years, the development of the furniture industry has been accompanied by opportunities and challenges. The unpredictable changes in the market environment have caused many brands to linger on the brink of bankruptcy. The transformation of the model has become a hot topic. With the advent of the Internet era, many businesses have seen the possibility of development. Thus, the O2O operating model seems to be synonymous with the modernization of each enterprise.

For furniture companies, despite the huge potential of e-commerce in the Internet era, furniture companies are still in the early stages of the current O2O model. To maximize the potential of the O2O model, companies need to Deeply aware of the problems in this. Only by solving the problem in a targeted manner can the furniture enterprise's exploration in this field achieve a more ideal effect.

Ultimately, the O2O operating model comes from the interplay of online and offline. Offline resources are both an advantage and a disadvantage of O2O construction. The new O2O model, which relies on incomplete resource system construction, is often difficult to develop independently and needs a large amount of resource support. The resource provider is often the traditional business department, which means that the traditional department needs to transfuse a new department, and it will reverse Come and snatch the traditional business. With the increase of support, the game between them has become more and more obvious. The O2O business lacking blood transfusion often fails to achieve real development and finally has to fail.

At the same time, in order to increase customer viscosity, according to the individual needs of young consumers, in the process of online display, more and more elements of design customization, which will become another big weapon of offline experience.

Furniture is a bulk product. It is not like daily clothes such as clothes and shoes. It can be moved at will. Even if it is a problem with online shopping, it can be easily returned. Once consumers have problems with online shopping, handling and logistics are very difficult. This is also the direct reason why many consumers do not choose online shopping. Therefore, companies should find ways to reduce the uncertainty of online shopping furniture, such as setting up an offline experience center is a good choice.

Of course, the establishment of the offline experience center will also generate many problems. The first thing to do is the service, because the experience center is more intuitive to face consumers, so whether the brand can be based on the long-term, service accounts for a large part of the factors. In addition to setting up an offline experience center, furniture companies need to deploy more after-sales outlets to facilitate online after-sales installation and maintenance services for online shoppers.

Perhaps, with the development of the market tide, as some industry experts predict, any industry in the future is inseparable from e-commerce, the furniture industry is no exception, but limited by the industry model, the current O2O road of furniture companies is blocked long. The industry will have a period of pain in the process of transformation. It is also difficult to solve the contradiction between offline production and service by the innovative Internet model. Therefore, the e-commerce road of furniture enterprises is long and destructive, and it is necessary to develop the O2O model. It is also necessary to cultivate "internal strength". Whether it is product, quality, service or management, all links must be compatible with the rapidly developing market economy.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().