Brand is the foundation and core of enterprise development. After more than ten years of rapid development, China's hardware industry has taken on the responsibility of international industrial transfer. It has only become a world's largest hardware manufacturing country in just 10 years. The brand awareness has been strengthened in the hardware industry. The industry has a core development strategy for companies to build a century-old industry.
With the further expansion of market popularity and the continuous improvement of business grades, the furniture hardware management structure and product structure have undergone profound changes. The era of high-speed growth of about 30% in the past ten years is about to pass, and private furniture hardware ushers from birth to The longest "pain" in the process of maturity. It is expected that in the next few years, the industry of high-quality furniture hardware and the survival of the fittest will accelerate, and the number of hardware companies surviving on the market will drop sharply.
As one of the effective measures to enhance the core competitiveness in today's fierce market competition, brand building is the driving force for the transformation and upgrading of well-known furniture hardware enterprises and seizing the market opportunities. It is also the last one of the companies that are at the edge of reshuffle. Root "life-saving straw."
The awakening of brand awareness in furniture hardware companies has enabled more companies to recognize the importance of innovative services for brand building. In fact, some large-scale raw material distributors, through long-term cooperation with foreign high-end brand raw material manufacturers, are increasingly feeling the power of the brand, and appreciate the value that the brand brings to the product and the advantages it brings to the development of the enterprise. For those small furniture companies, the use of branded hardware accessories is an important way for them to quickly improve product quality and visibility.
It is not difficult to find that in addition to paying attention to the functional and decorative unification of hardware accessories and the improvement of original products, the distributors of raw and auxiliary materials also consider the after-sales service guarantee, such as product legal disputes and product quality problems. Payout, maintenance support, etc. Based on this, enterprises with innovative consciousness dare to invest a lot of manpower, material resources and financial resources to help achieve better market results in brand building.
Since its establishment in 1991, Guangdong Dongtai Hardware Group has grown by double digits every year, with strong advantages in manufacturing strength, quality management, brand and sales, making it the leading brand of domestic furniture hardware accessories, and its innovative service means. We are more about brand building thinking.
Dongtai Company will improve the after-sales service system as the primary project of brand building, and launch the “six major commitments†and “first paymentâ€, and launch the “10,000-store free sample†activity. Through the improvement of after-sales service capability, the distribution customer's recognition and acceptance of Dongtai Company has been further deepened. In the promotion of the Dongtai company brand a good publicity and improve the after-sales service system, but also bring more value-added space for enterprise products.
From the "six major commitments" promoted by Dongtai Company, it can be seen that "Dongtai is responsible for all losses caused by legal disputes arising from global intellectual property rights and patented technologies" and "Designated Product Quality Testing Commitment to EU Level 2 Standards", "3 years warranty period, free replacement" and other terms; from the "first payment" can be seen, "any strategic customer who has problems with the use of Dongtai products, can implement advance payment in the margin"; “Free loading†is the best promotion for the brand. Dare to promise, not to evade responsibility, is the glory of the big brand, but also reflects the product quality is good.
Brand building is an arduous and complex project that needs to be carried out under the guidance of the principles of the market, consumers and science. The brand building of furniture hardware companies must also follow this basic principle. The sales model for operators and the brand building model for consumer innovation services are more in line with the needs of domestic furniture hardware companies to achieve rapid transformation and long-term development.
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