Nine innovative ideas in packaging design

Peter Zhuangke, a well-known business thinker of the 20th century, believes that business has two functions - marketing and innovation. This article is the integration of these two concepts. Essentially packaging is a marketing tool that is the last marketing message your customers see before purchasing your product. If your product is sold in a retail store, packaging design will be a major factor in measuring the success of your product.

To make your product stand out in hundreds of similar products today, you have to design it out of the ordinary. See what your competitors are doing and ensure that your design is unique. The novel packaging will make your product compelling, help you shape the brand and give the product humanity. Whether you like it or not, people often use packaging to determine the quality of your product.

So, how can you make your packaging design unconventional? You can spend thousands of dollars from the packaging design company to get some ideas, or you can think for yourself. Here are ten ideas that can stimulate your thinking and help you come up with innovative packaging.

1. Design reusable packaging

The small beverage market has matured and competition is fierce. If you think there is nothing new in this area, you can be wrong. POM Tea Company launched a special packaging. The product it launches is very special in itself - it is tea that is added to pomegranate juice. The packaging is even more worth mentioning: The beverage is contained in a commonly used strip of glass with a lid and a heat-shrinkable label on it. It says: Remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.

2. Add a small modification to the package

Sometimes your packaging is very standardized, and adding a few minor modifications can make it unique. AMY'S KITCHEN made this change in its pasta sauce production line. Sauces are packaged in standard-sized jars, and standard color labels are also attached. What differentiates it from a whole bunch of products is the golden ring of paper and can lids. It looks like a grandmother packing it, so it's hard to think about it when you walk across the shelf.

3. Putting packaging design first

Many people think that products should be placed first and packaging should be placed second. However, METHOD PRODUCTS is just the opposite. From the very beginning they focused on the design of the package - they wanted to design a beautiful package, you do not have to hide it and hide it. They designed a series of quality cleaning products and packaging that could be placed in the kitchen like an ornament, or in the bathroom. These products are very prominent in the supermarket.

4. Make the package interesting

Interesting packaging is not just children's patents. Adults also like interesting things. Occupy the mainstream design style of children's product packaging, such as bright colors, different general shapes, the same can be used in the packaging design of adult products, only more exquisite. The first industry to incorporate "fun" elements in packaging design is the wine industry. You just have to spend some time strolling through the local shops and you can find many bottles of wine with labels such as horses, penguins, kangaroos, frogs, swans and more. Instead of preparing a penguin-shaped bottle, it would be enough to impress a penguin on it.

5. Brighten the color of the product

CANDLE-LITE is a candle industry giant with 160 years of candle making history. Their packaging is not unique, and only transparent bottles are used, but the colors used are amazing. They painted the candles in bright colors and let the colors shine through transparent glass bottles. The back of the label on the bottle surface is white, which highlights the color of the candle in the bottle. So on the shelves of candles in the supermarket, they can be easily distinguished from other similar products.

6. Print on both sides - extend your label

If your product is a transparent liquid in a transparent bottle, then there is a way to give you more packaging design space and at a low cost. I mean something can be printed on the back of the label. Of course, conventional information cannot be placed on the back of the label, but something like debates, stories about the company, or suggestions for better use of the product can be printed. This is a very simple method that can give your customers more information without breaking the image of the package.

7. Try using a metal look

Many labels are printed on white or transparent materials, but you also have many other options. One solution worth considering is the use of metal foils as labels, or packaging. Well-designed, metal looks much better than white, and it will not be much more expensive.

8. Design packaging for the characteristics of the customer base

Unilever's AXE series has a very clear positioning - young people between the ages of 18 and 35. Therefore, the focus of their packaging design is to attract these people. AXE SHOWER GEL's bottle is a thick molded black plastic container with a rough appearance. It is very popular among these young people. Using it to pack shower gel is as simple as loading a lubricant.

9. Integrate two packaging design concepts

Another fiercely competitive industry is the beer industry. Big players are trying hard to dominate in the competition. Last year ANHEUSER BUSCH came up with a brand new packaging concept and unexpectedly won a number of packaging design awards. This concept is actually very simple, and strangely no one ever thought of it. We all know that beer is either packaged in glass bottles or aluminum cans. The idea of ​​ANHEUSER BUSCH is to combine these two concepts together. The new packaging, aluminum bottle, was figured out. It's very special, it's beautiful, and it's 100% recyclable.

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